About Interra
The Mission of Interra
To empower a community based movement of citizen consumers by providing tools for a direct alignment between daily economic activities and our deepest human values.
The Goal of Interra
The Interra Project cross-cultural and intergenerational model is intended to create exponential change by inspiring, educating and rewarding local citizens for buying from socially and environmentally responsible businesses.
The Structure of Interra
Interra is incorporated as a non-profit and based in Seattle, WA. Our fiscal agent is the Natural Capital Institute (NCI). Author and environmentalist Paul Hawken is the Executive Director of NCI.
The Potential of Interra
Interra will aggregate the power of individual choice into a social movement that works both for the people and the planet, initiated at the local level, spreading in a grass-roots manner nationally and internationally ultimately shifting millions of dollars towards a more restorative economy.
Who We Are
Greg Steltenpohl Co-Founder, Chairman (Founder, Odwalla)
Greg is founder, former CEO, and chair emeritus of Odwalla, Inc, the leading U.S. supplier of fresh juice and nourishing beverages (www.odwalla.com). Since his departure from Odwalla in May 2000, Greg has headed a consultancy group active with assisting enterprises that combine unique strategic social vision with broad market opportunity. Together with founder and former Visa International Chairman, Dee Hock, Greg was a founding Trustee of the Chaordic Commons (www.chaordic.org). The commons is dedicated to developing new forms of purposeful organization compatible with the human spirit and based upon the self-organizing principles of natural systems. Greg has been a board director of Frontier Natural Products Cooperative and an advisory board member of the Social Venture Network, (www.svn.org). Greg graduated from Stanford University with a Bachelor of Science degree in Environmental Studies.
Jon Ramer Co-founder, Executive Director
Jon is Executive Director of the Interra Project and WiserCommons. He founded SmartChannels, a collaborative web publishing system, and ELF Technologies, a collaborative communication and document management system used by the legal profession. Jon and Greg Steltenpohl co-authored “Weaving our Strategies Together: Turning What We Have into What We Need” and “Member-Centric Networks of Community Alliances.” Jon sings beautifully with Tova, his wife of 25 years.
Dee Hock Co-founder, (Founder and Chairman Emeritus, Visa International)
Dee is founder and CEO emeritus of VISA. In 1968 he developed the concept of a global system for the exchange of value and a unique new concept of organization for that purpose. In 1970 he founded a company that became VISA. He is currently founder and CEO of The Chaordic Alliance, a nonprofit committed to the formation of practical, innovative organizations that blend competition and cooperation to address critical societal issues, and to the development of new organizational concepts that more equitably distribute power and wealth and are more compatible with the human spirit and biosphere.
Brad deGraf Co-founder
Brad has been an innovator in computer animation in the entertainment industry since 1982, particularly in the areas of realtime characters, ride films and the Web. In 2000, Wired called Brad “an icon of 3D Animation,” and it’s been all downhill since then. Besides his role in jumpstarting Media Venture Collective, Brad pays the bills in a variety of consultancy roles focused on next-generation digital media technology, particularly lately in international development work with the World Bank’s International Finance Corporation and the US Agency for International Development. Other recent roles include executive director of the Internet Bookmobile project , co-director for Moving Images at the Internet Archive, and senior analyst for Jon Peddie Research. In his copious spare time, Brad also develops web-based social applications, most notably Books We Like and Smartocracy.
Melanie Cossette Merchant Outreach Director
Melanie comes from a background in health care and education. She received her M.S. in Community Psychology and Organizational Leadership in 2005 and began consulting businesses in the areas of communication and infrastructure development. After a few years of the consulting life, she settled into working with Interra to fully commit her energy within an organization that promotes a program of viable and positive change in our world.
Melanie lives with her two children, Austin and Elliott, in Bellevue, WA.
Brittany Jacobs Communications Director, Member Services Coordinator
After spending her formative years in the environmental hub of the South, Brittany decided to head west to pursue her interest in business, social issues and the environment. Before leaving, she obtained her BA in PR/Journalism from the University of Oklahoma. In Seattle, Brittany received her MBA in Sustainable Business from the Bainbridge Graduate Institute while working as a communications consultant for RealNetworks and online magazines Worldchanging and Treehugger.
When not busy with Interra communications, operations and member services, Brittany prefers to spend her time playing in the great outdoors of the beautiful Northwest.
Krista Gurko Change Agent Organizer
Krista developed roots, wings, and fins during her time in Northern California and Seattle. She is passionate about interacting with people from all walks of life, sharing experiences and laughter with children of all ages, and collaborating in mutually beneficial pragmatic approaches to improving life and lives on many levels. She obtained her BA in the Comparative History of Ideas (CHID) from the University of Washington in 2002. After spending a few years communicating on behalf of companies such as RealNetworks and Qwest, she returned to school to focus on relationships and learning within classroom communities and family units. She recently graduated with a Masters in Education, also from the UW, working with young children with special needs and their families.
At the Interra Project, Krista has found a nexus of community action, learning, and relationships. She fully embraces her role of organizing new and experienced Interra Change Agents to grow the efforts to bring tools to local communities to strengthen and support themselves. She looks forward to meeting and working with Change Agents who want to actively share the vision of “Shop Locally, Share Locally” throughout the Puget Sound!

