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Enabling a Community-Driven Marketplace for Civic Good

In the context of a growing dominance of large, centralized businesses, an eroding sense of community and connection, failing local economies, and environmental degradation, a group of over 100 visionaries have come together with Dee Hock, the founder of Visa International and Greg Steltenpohl, founder of the Odwalla juice company to enable systemic change. Interra empowers citizen consumers to wield "community loyalty cards" to influence how things are made and disposed of, how money circulates within their communities, and how businesses, in general, behave.


Consumers own the power of 70% of GNP, but until now they have not wielded it to better their communities and the world at large.

All community cards are connected to a transaction platform that rewards consumers for purchasing from locally owned and sustainable businesses, automates donations to nonprofit organizations, and facilitates connections to like minded members in a self organizing manner. As a result, Interra will:

• Empower consumers to take back ownership of their communities, improving environmental, cultural, and economic health through their everyday purchasing decisions
• Speed the growth of environmentally and socially minded industry by stimulating conscious consumerism, enabling the "right" products and services to compete, and collecting consumer behavior data that proves consumer interest in buying community regenerative products. This will result in a profound effect on the health of local and global ecosystems--and the people who depend on them--as well as the social standards for how workers are treated
• Tap into the philanthropic impulse that resides within American culture, creating a new, reliable source of funding for nonprofits

"From my perspective the need for what Interra intends is rapidly becoming overwhelming. If you can devise an organizational concept that in ownership and governance would include both the cardholders and the merchants ... it could be a huge success and constructive alternative to the present situation."

Dee Hock, founder Visa International